Reading Time: < 1 minute
Are you a know-it-all or a learn-it-all? If you chose the latter, you’ll appreciate the top 5 marketing books David Cancel — Founder and CEO of Drift — can’t stop rereading.
In this #CEO episode, David talks about his favorite books along with 4 reading systems he urges entrepreneurs to use. Plus, he goes over:
- His advice to new CEOs in the current economy
- Why it’s a Drift company value to always be learning
- How to learn from other’s painful experiences
Books & resources mentioned:
- drift.com/books/drift-leadership-principles/
- Seeking Wisdom by Peter Bevelin
- The Hard Thing About Hard Things by Ben Horowitz
- Powerful by Patty McCord
- Conversational Marketing by David Cancel & Dave Gerhardt
- From Impossible to Inevitable by Aaron Ross & Jason Lemkin
- Behind the Cloud by Marc Benioff & Carlye Adler
- Ogilvy on Advertising by David Ogilvy
- Influence by Robert B. Cialdini, Ph.D.
- The Books Every Startup CEO Should Read
Listen to this episode HERE.
If you have a question, join the discussion on Instagram @ceoplaybook.co
You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.
About the Author: John Belizaire
John is a versatile CEO and serial entrepreneur who has successfully founded, scaled multiple technology companies over a 20-year career. He is currently the CEO of Soluna, a company helping to shape the future of renewable energy and computing. Before Soluna, John was the founder and CEO of FirstBest, a transformative insurance software company acquired by Guidewire Software and Theory Center, an e-commerce software company acquired by BEA Systems. Before becoming an entrepreneur, John was the lead architect for Intel’s Digital Enterprise Group.
John is on the advisory board of several software-as-a-service, data analytics, and insurtech startups. He is the Managing Editor of CEOPLAYBOOK Media LLC, an online publication full of sage advice for first-time founder CEOs. John is also a trustee of Harlem Academy, an independent school in New York.
