Archive: Marketing
The problem with the Segway was that it completely missed the fact that the core need wasn’t there.
Podcasts can be a great escape from the day-to-day grind of being a CEO.
Sales is an integral part of any business, but rarely associated with the CEO’s role.
Are you a know-it-all or a learn-it-all? If you chose the latter, you’ll appreciate the top 5 marketing books David Cancel — Founder and CEO of Drift — can’t stop rereading.
General Magic, a company you’ve never heard of, was a unicorn before there was such a thing.
The first time I went to Disney World if my memory serves me, was the summer of my freshman year in college. It was 1990, and it was part of an annual family pilgrimage to Florida to visit our extended relatives in Miami and Port Charlotte areas. We’d drive just under 24 hours from New
It was summer, and I was in a world of hurt. I was at the helm of my third venture. I had just left my Q3 management offsite, and it ended in a shouting match. Our management team all believed we’d invented the best thing since sliced bread for insurance underwriting. But, we just couldn’t
As a CEO, one of your jobs — it’s maybe the most important — is to give your fellow sapiens what they need most, something to believe in.
My strategic accounts sales team met me in our NY office for a final briefing before our big meeting. After my usual grilling questions, I packed up my laptop and some choice tools for the job. I loaded a pair of red Vic Firth Drumsticks in my briefcase and taped up a box of a
